Blog.

Discover behavioural design tactics, insights, case studies in business, health, learning, finance, sustainability and more.

Insights

A Behavioural Challenge Exercise: A step-by-step Guide to set you up for success

A behavioural challenge exercise is about two things: inspiring and directing the team tasked with building HOW, and providing them with objective, measurable goals.

By

David McCann

July 20, 2023

Essential

10 min

💎 The 5 Laws Every UX Designer and Product Manager Should Know (⅕)

By

Massimo Ingegno

July 22, 2023

Insights

5 mins read

Proactive Behavioural Design

Anticipating Problems and Discovering Hidden Opportunities

By

Massimo Ingegno

July 14, 2023

Insights

5 mins read

Behavioural Science for Financial Product Owners

Enhancing Design Sprints with Behavioural Science and Gamification

By

David McCann

March 17, 2023

Essentials

5 mins read

Break it: What’s stopping your users from taking action?

How to systematically spot and overcome the unseen obstacles to user success and business growth.

By

Massimo Ingegno, Preeti Kotamarthi

October 20, 2022

Tactics

5 mins read

How to design an effective streak.

The what, why and how of one of the most popular gamification techniques in product design.

By

Massimo Ingegno, Zac Fitz-Walter

October 16, 2022

Case studies

7 mins read

The Behavioural Design Secrets Behind Airbnb’s Success (Part 1)

How Airbnb applies behavioural science and gamification tactics to engage its guests.

By

Massimo Ingegno

August 31, 2022

I

Introducing the Makeit Behavioural Journey Map

By

Tactics

5 mins read

How to design an effective streak.

The what, why and how of one of the most popular gamification techniques in product design.

By

Massimo Ingegno, Zac Fitz-Walter

October 16, 2022

Insights

5 Mins

A Behavioural Challenge Exercise: A step-by-step Guide to set you up for success

A behavioural challenge exercise is about two things: inspiring and directing the team tasked with building HOW, and providing them with objective, measurable goals.

By

David McCann

July 20, 2023

Insights

5 mins read

Proactive Behavioural Design

Anticipating Problems and Discovering Hidden Opportunities

By

Massimo Ingegno

July 14, 2023

Insights

5 mins read

Behavioural Science for Financial Product Owners

Enhancing Design Sprints with Behavioural Science and Gamification

By

David McCann

March 17, 2023

Case studies

7 mins read

The Behavioural Design Secrets Behind Airbnb’s Success (Part 1)

How Airbnb applies behavioural science and gamification tactics to engage its guests.

By

Massimo Ingegno

August 31, 2022

No items found.

Essentials

5 mins read

Break it: What’s stopping your users from taking action?

How to systematically spot and overcome the unseen obstacles to user success and business growth.

By

Massimo Ingegno, Preeti Kotamarthi

October 20, 2022

The Make it Toolkit by Massimo Ingegno - licensed under the Creative Commons Attribution-NonCommercial- NoDerivative International License.