Developed by international world-class educators and practitioners.

Behavioral design educators and practitioners with experience in health, sustainability, finance, ecommerce, learning, and change management.

Massimo Ingegno

Behavioral Design Strategist and University Lecturer, Creator of the Make it toolkit

Massimo has been defined as one of the world’s leading Behavior and Gamification Designers and has pioneered this filed in Thailand. He has trained 2000+ design and business leaders and created the Make it toolkit to make behavioral design accessible and actionable.

David McCann

Business Strategist and Behavioral Design, Make it toolkit Coach

David is global business leader with extensive and proven results in marketing, product design and culture change programs in high-growth Asian markets. He is focused on financial inclusion and accessible healthcare and uses behavioral design to build solutions to further that goal.

Zac Fitz-Walter

Gamification Designer and Researcher, Make it toolkit Coach

Zac is an established thought leader in the space of gamification, motivation and engagement design. He earned one of the world’s first PhDs in gamification design

Preeti Kotamarthi

Applied Behavioral Scientist, Make it toolkit Coach.

Preeti is an Applied Behavioral Science leader, with experience in setting up and running behavioral science units in multiple product-led tech companies and startups. She is passionate about advocating for the role of behavioral science in product and design, through her writing and podcasts."

Samuel Salzer

Behavioral Science Advisor, Author & Founder of Habit Weekly

A seasoned applied behavioral scientist and advisor, Samuel’s mission is to assist value-driven organizations around the globe in harnessing the power of behavioral science and economics to craft exceptional digital products and services.

FAQS

Course details

Enrollment and Pricing

1. Why is this course unique?

We made sure the essentials of the Make it Toolkit are universally accessible. This course not only lays the foundation, but it will help you appreciate behind-the-scenes intricacies, equipping you to craft exceptional experiences with a nuanced understanding of behavioral design.

2. Is the course fully online?

Yes, the course is entirely online, offering a blend of interactive text, videos, readings, and curated external resources for a comprehensive learning experience. Each weekday, you'll gain access to the next session, allowing for a structured progression through the course material

3. I have read some behavioral science books. Is this course for me?

Absolutely! Even if you're already familiar with the world of behavioral science, this course offers a valuable perspective that goes beyond theoretical knowledge. It's designed to help you see the bigger picture, connecting the dots between what you've read and how these concepts can be practically applied. Whether it's about enhancing user experiences, crafting more effective campaigns, or driving behavioral change, the course will equip you with the skills to put theory into action in real-world scenarios. It's an opportunity to deepen your understanding and transform your knowledge into tangible, impactful practice.

4. I don’t know anything about behavioral science. Is this course for me?

Absolutely! This course is designed to cater to learners of all levels, including those who are new to behavioral science. We've structured the content to be accessible and engaging, even if you're starting from scratch. You'll find the course material easy to follow and understand, with concepts explained clearly and applied in practical situations. It's a fantastic way to begin your journey into the fascinating world of behavioral science, providing a solid foundation and the confidence to apply these principles effectively in your professional or personal life.

5. What will I achieve by completing this course?

Completing this course earns you Level 1 in the Make it Toolkit's learning journey, marking your foundational step in mastering behavioral design as outlined on our Academy homepage.

6. What’s the difference between this and the masterclass?

The key difference is in the format and depth. The Masterclass is a live, annual course that encompasses both Level 1 (Starter) and Level 2 (Specialization) of our learning journey. While the Starter (Level 1) lays the foundation, the Masterclass takes you further into specialization. We're also planning to offer Level 2 Specializations as self-paced programs in the near future, expanding accessibility for those who have completed this class. You can express your interest here.

7. What support and additional resources will be available during the course?

Upon enrolling in the course, you'll gain access to a wealth of resources designed to enhance your learning experience:

1. Official Make It Playbook: a comprehensive guide to unlock upon the course completion to help you quickly revise and apply the principles of behavioral design.
2. FigJam Board Access: You'll have access to a specialized FigJam board, an invaluable tool for conducting remote sessions. This board is equipped with the 15 strategies of the Make It Toolkit, alongside a selection of common barriers and 45 tactics, enabling you to effectively facilitate workshops or collaborative sessions with peers or clients. Imagine a digital version of the Make it Box
3. Private Discord Channel: Join our exclusive Discord community to connect with fellow learners, share experiences, ask questions, and receive support throughout your learning journey.
4. Office Hours: Benefit from office hours where you can ask questions, seek clarifications, or delve deeper into specific topics with the guidance of experts.
5. Access to MakeitGPT: This unique feature integrates with your learning process, assisting you in understanding and applying the Make it Toolkit strategies effectively within your workflow.

8. Who is this course for?

Do you need to influence an audience? Then this course is for you, It's ideal for:

1. Designers: UX designer, Product designer, Embed behavioral insights into your designs
2. Marketers and Communication Specialists: Gain skills to craft campaigns and messages that motivate and drive conversion
3. Change Managers: Equip yourself with tools to effectively drive and manage organizational change
4. Educators: Enhance your teaching methodologies with behavioral science principles to engage and inspire students
5. Strategists: Perfect for business, brand, or product owners seeking to incorporate behavioral insights into strategic planning and decision-making

1. How much is the course?

The standard price is $290 for lifetime access. Another option is the monthly $59 subscription.

2. How is the course delivered?

We chose the Learning Management System (LMS) Thinkific for its use-friendly interface. The course is makes use of interactive text for you to engage with the content, and reflect on how it applies to your life and work. Additional resources, and videos complement it.

3. Can I access the course material after completion?

Yes, you can with the one-off payment plan ($290). You'll have full life-time access to the course, which will be constantly updated and improved.

4. I Want to train my team. Do you offer team discounts?

Yes, we certainly offer team discounts for groups of 2 or more members. If you're interested in training your team with our course, please reach out to us here. Get in touch

5. Is the course a requirement to buy the Make it box?

No, purchasing/completing the course is not a prerequisite for purchasing the Make It Box. However, for those new to behavioral design or looking to deepen their understanding, we strongly recommend taking the course first. You’ll gain the maximum benefit and understanding from both the Starter course and the Make It Box.

6. What If I Can't Afford the Course?

If affording the course is a concern, consider exploring sponsorship from your employer. Many companies allocate a budget for professional development, and this course could be a perfect opportunity for that. Here’s a template you can use to approach your boss:

Subject: Professional Development Opportunity – Behavioral design & Gamification course

Hi [Your Boss’s Name],I hope this message finds you well. I wanted to discuss a professional development opportunity that I believe would be highly beneficial for both myself and our team.

There's an upcoming online course on Behavioral design & Gamification course that I'm very interested in attending. It's a comprehensive 5-hour program spread over 30 sessions, allowing for practical application of learned concepts in real-time. The course has been well-received in its live format, noted particularly for its blend of academic rigor and practical insights – and it’s offered at half the cost of the live version.

I am confident that the skills and knowledge I would acquire from this course would directly enhance my contributions to our team [mention specific expected impact if possible]. I sincerely believe this course aligns with our goals and would appreciate the company's support in sponsoring my participation. I am happy to discuss this further and provide any additional information you may need.

Here’s the link to the course: https://www.makeit.tools/make-it-starter

Best regards,

[Your Name]
‍
P.S. Should we consider extending the offer to the team?

7. I want to train my team in Domain-specific knowledge, do you offer customized content?

Yes, absolutely! We specialize in providing custom essential courses tailored to your specific domain. These courses are designed to empower your team with foundational knowledge and practical skills in applying behavioral science to their work. Our customization process involves an extensive literature review and careful curation of content, barriers, tactics, and case studies that are highly relevant to your industry. This ensures that the learning experience is directly applicable and highly beneficial for your team. If this aligns with what you're looking for, please reach out to us. Get in touch

8. Who teaches it?

The course has been led by Massimo, the creator of the Make it toolkit, with additional inputs by the make it team and external collaborators.

makeit

starter

Become a Behavioral Designer in 30 days

Self-paced program

30 days, 10 minutes/day

Earn level 1

"Designing without psychology is like navigating through a maze without a map – you'll find yourself lost and unsure of where to go next."

Massimo Ingegno | CEO, Make it Lab

Learn the magic of the Make it toolkit.

Learn the magic in 30 days.

Structured Journey

Interactive Learning

Case studies

Practice with the rights method.

Challenges and Quizzes

Workshop-ready cards.

Community Feedback

Content Overview.

Chapter 1

The 5 Laws that Govern Human Behavior.

Chapter 2

Practical Application.

Chapter 3

The 15 Strategiesto influence Behavior.

Chapter 4

The Way Forward Becoming a Behavioral Designer.

Developed by international world-class educators and practitioners.

Massimo Ingegno

David McCann

Zac Fitz-Walter

Preeti Kotamarthi

Samuel Salzer

Tools and templates to make your life easier.

Investment options.

Self-paced Program

Make it Starter

$

290

Unlimited access to text and video-based lessons

Digital assets for remote workshops

FREE Make it Playbook (PDF) at course completion

Access to MakeitGPT

Bundle Offer

Make it Starter + Make it Box

$

680

$

399

Make it Starter at $9 instead of $290

Make it Box (ideal for working with your team)

Save 42% (from $680 > $381)

FAQS

Learn the magic
of the Make it toolkit.

The 15 Strategies
to influence Behavior.

Make it Starter +
Make it Box