Make it Learning
Specialization
12 hours
Coming soon...
Create motivating and effective learning environments and experiences.
Make it Business
Specialization
12 hours
Coming soon...
Influence consumer behaviour and choices to drive business growth.
Create motivating and effective learning environments and experiences.
Influence consumer behaviour and choices to drive business growth.
The Make it Masterclass is a 24-hour interactive learning program thought by leading educators and practitioners. It provides unique insights into the 5-step Behavioral Design & Gamification process and method to design more usable, persuasive and engaging digital experiences to change behavior and drive business growth, ethically.
3/5
1. Strategize: setting up a behavioral design challenge
How to set up a challenge to align the intervention to desired business and behavioral outcomes
2. Map: Persona building and environment mapping
How to build behaviorally informed personas, conduct UX audits and map user journey to identify barriers and opportunity points.
3. Ideate: Behaviorally-informed solutions
How to brainstorm solutions backed by behavioral science (including nudges, incentives and game mechanics), formulate behavioral design hypotheses, and decide among alternatives.
Submit a behavioral design challenge to showcase how you have successfully prototyped, tested and evaluated a behavioral intervention.
5/5
4. Build: Behaviorally-informed solutions
Visualise ideas in the form storyboards, wireframes, mockup and interactive prototypes.
5. Test: Behaviorally-informed solutions
Test and validate the intervention via usability-testing, RCTs, or A/B testing to evaluate its effectiveness.
We run the live Masterclass once a year. Learn how to design persuasive, habit-forming and engaging experiences.
